California-based company Don Lee Farms’ vegan Organic Plant-Based Burger will be available in 15 countries, including within Europe, South America, and the Caribbean later this year. The burger patty launched in February 2018 at Costco stores nationwide and sold 1 million units within 60 days. In September, the burger was chosen by Amazon and featured on its Treasure Truck mobile fleet. “We are thrilled to be introducing these organic burgers for the first time to a global audience. We have made it our goal to bring our Organic Plant-Based Burger, along with our other popular plant-based and meat proteins, to more people than ever before,” Don Lee Farms president Donald Goodman said. “As we expand beyond our borders and continue our family tradition of innovation, we will continue to roll out items that bring sustainable choices to a global consumer.” The company’s burger—made from a blend of beans, seeds, and beet juice that sizzles on the grill and “bleeds” just like real beef—joins a growing market of similar plant-based burgers gaining popularity worldwide. This month, top contenders Impossible Foods and Beyond Meat released meatier “2.0” versions of their popular products Impossible Burger and Beyond Burger, respectively.
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