President’s Choice—a private label owned by Canada’s largest food retailer Loblaws—recently debuted a new line of vegan products across the country. The plant-based line includes products such as an Original Cheesecake-Style Dessert made of lima beans, oats, and coconut oil with a graham-cracker crust, a Beefless Undeniable Burger made with pea protein that “has the look and taste of a beef burger—without the beef,” and an Original Cashew Dip that also comes in Cucumber Dill and Roasted Red Pepper flavors. In mid June, President’s Choice will launch additional products such as Chickenless Breasts, Chickenless Breaded Cutlets, and Chickless Breaded Strips made of pea, soy, and brown rice proteins, and Mayo-Style Spread. The products are available at various supermarkets across Canada including Loblaws, Real Canadian Superstore, No Frills, Zehrs, Fortinos, and Shoppers Drug Mart. The launch of the new President’s Choice plant-based line follows Beyond Meat’s recent debut in Canadian grocery stores and fast-food chains such as A&W and Tim Hortons.

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