Nearly one fourth of American consumers (23 percent) have consumed plant-based meat products, according to a new report published by market research firm Packaged Facts. The report, titled “Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products,” found that consumers are interested in meat alternatives due to environmental concerns, health issues, and news coverage of animal abuse in the meat industry.
Jennifer Mapes-Christ, Packaged Facts food and beverage publisher, said there is a great opportunity for food brands to win over consumers with plant-based meat products as 37 percent of consumers who currently do not consume plant-based meats are interested in trying them. “There are opportunities to target this burgeoning minority of consumers, who may be persuaded to use larger volumes of plant-based meat in their diets,” Mapes-Christ said. “The 77 percent of consumers who do not eat plant-based meat products also suggests that marketers have a lot of room to increase penetration among the population.”
Packaged Facts’ report is consistent with other research that suggests a shift in the American diet towards plant-based foods. According to a survey released last month by OnePoll, conducted on behalf of Herbalife Nutrition, nearly half of Americans (47 percent) began eating more plant-based foods during the COVID-19 pandemic with 43 percent eating less meat, 25 percent either reducing or cutting out dairy from their diets, and 23 percent reducing or eliminating eggs.
Photo Creidt: Impossible Foods
Love the plant-based lifestyle as much as we do? Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!