This week, San Francisco-based food technology startup JUST announced new partnerships with major companies that will help get its vegan JUST Egg to new global markets in 2021. JUST is now supported by a global framework that includes South Korea’s leading food company, SPC Samlip; one of Southeast Asia’s largest food companies, Betagro Group; the world’s largest bakery company, Grupo Bimbo; one of Latin America’s largest edible oil and fat producers, Alianza Team; and the world’s leading local delivery platform, Delivery Hero. The announcement builds on JUST’s existing partnerships with European egg distributor Eurovo Group and Germany’s largest poultry producer PHW Group. The company also expanded its board members to include Jacob R. Robbins (who formerly managed a large portion of Coca-Cola’s supply chain) and Dana Hollinger (an accomplished insurance industry executive and attorney). “Our ability to scale to meet the demand is our main focus in 2020. It’s humbling to see some of the world’s most influential food companies join us to meet the challenge,” JUST CEO Josh Tetrick said. “We’ve come to have an enormous amount of respect for their approach to innovation and commitment to building a stronger, healthier food system. Their partnership, along with having Jacob and Dana join us, is our now-public recipe to take another big step toward living out the mission of our company.” JUST launched its egg replacer—which is now available for a lower suggested retail price of $4.99 per bottle—in the retail sector in 2018 and has since sold the vegan equivalent of 30 million chicken eggs.
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