Old World Italian Brand Will Run 4,000 Commercials to Promote Vegan Beyond Beef Meatballs 

Last September, MamaMancini’s began distributing several new products it created in partnership with Beyond Meat. Known for its meat-based meals, the brand used the vegan company’s ground beef to create Beyond Beef Meatballs & Sauce and Spaghetti & Beyond Beef Meatball Pasta Bowls, recipes that hark back to co-founder Dan Mancini’s grandmother Anna’s traditional Italian roots. In January, Mancini presented the Beyond Beef Meatballs & Sauce to shoppers on QVC and sold out of the vegan product in seven minutes. MamaMancini’s Beyond Meat products are also available at bulk grocery chain Sam’s Club.

“Consumers are looking for delicious, plant-based proteins and our meatballs are the perfect solution as Beyond Beef’s high quality, texture, taste, and nutritional profile meet all major consumer expectations,” MamaMancini’s Chairman and CEO Carl Wolf said. “As the country returns to normal activities, we believe the trend towards plant-based options will continue to grow. We look forward to providing our investors with updates on our financial progress and the success of our marketing efforts going forward.”