By the end of September, Beyond Meat will launch its vegan Beyond Breakfast Sausage at 5,000 locations of supermarkets Kroger, Super Target, Walmart, Publix, and Harris Teeter nationwide. The launch doubles the retail footprint of the vegan breakfast patties—which Beyond Meat launched in Classic and Spicy flavors at select retailers in March. The Beyond Breakfast Sausage will be available in packs of six for a suggested retail price of $4.99.
“Following the initial release of our Beyond Breakfast Sausage Patties at retailers earlier this year, we heard an enthusiastic and overwhelmingly positive response from consumers who asked for increased availability,” Chuck Muth, Chief Growth Officer at Beyond Meat, said. “We’re thrilled to be able to make delicious and nutritious plant-based meat with no GMOs more available nationwide, giving our consumers another convenient option to Go Beyond any time of day.”
The patties are made with a blend of pea and brown rice protein, along with herbs and spices such as sage and black pepper. Beyond Meat notes that these patties are different from those served at restaurant chains such as Dunkin, Hardee’s, Starbucks Canada, and A&W, which the company custom made for the foodservice sector.
Last week, Beyond Meat also launched its newest product, Beyond Meatballs—which are pre-formed and seasoned with an Italian spice mix—at retailers nationwide. To date, Beyond Meat products are available at 112,000 retail and foodservice outlets in 85 countries worldwide.