This fall, Grammy-award winning vegan artist Billie Eilish will launch her first perfume: Eilish. The 19-year-old singer was closely involved with crafting the perfume, providing insight on bottle design, marketing campaign, and scent notes. The fragrance features a warm, musky, and woodsy base accented with notes of soft spices, rich cocoa, and creamy vanilla which are layered with hints of sugared petals, juicy mandarin, and red berries.
“I wanted it to feel like a warm embrace. Like what it feels like to feel your blood rushing through you,” Eilish said about her eponymously named perfume. “It’s a scent that I’ve been chasing for years and years and years. It’s my favorite smell in the world.” Made to align with Eilish’s vegan lifestyle, the perfume does not contain any animal-derived ingredients and is not tested on animals.
Crafted in partnership with beauty company Paralux, Ltd., Eilish will retail for $68 per bottle and launch exclusively through BillieEilishFragrances.com in November. “Billie Eilish is a singular talent and the voice of a generation. She has a vision in everything she does that is unique, disruptive, and authentically hers,” Parlux President Lori Singer said in a statement. “Partnering with Billie was natural for Parlux because we can bring a vision to life like no one else, and we were equally excited to be on this journey together.”
Billie Eilish’s vegan empire grows
Eilish has been vegan since age 12 and has been using her fame to promote a kinder world for animals. For several years, Eilish has used her social media platforms to share vegan messages and urge her fans to adopt a plant-based diet. Recently, Eilish expanded her vegan message into other circles of influence.
Held in September, this year’s Met Gala welcomed celebrities to sample its first-ever fully plant-based menu. It was also a major step forward for cruelty-free fashion. Eilish gave iconic designer Oscar de la Renta an ultimatum: she would only wear the brand’s designs if it committed to going fur-free. After the fashion house agreed to her demand, Eilish graced the red carpet in the brand’s stunning peach-hued gown inspired by Marilyn Monroe.
This year, Eilish also worked with Nike to make vegan versions of some of its iconic sneaker styles. A fan of Air Jordans from a young age, Eilish’s new vegan shoes feature her signature on the insoles and are now available in two styles: Air Jordan 15 in a neutral taupe hue and Air Jordan 1KO style in a “Ghost Green” colorway—reminiscent of Eilish’s slime green hair color prior to her platinum hair transformation.
“We worked really hard on making them all 100-percent vegan—no leather, no animal anything,” Eilish said in a promotional video for the shoes. “They’re over 20-percent recycled materials. Which is so dope to me. We can make cool sh*t and you don’t have to be wasteful.
Ariana Grande makes vegan perfume, too
The release of Eilish comes on the heels of God Is A Woman, fellow vegan singer Ariana Grande’s newest perfume. Named after her 2018 hit song, Grande launched the vegan perfume this summer at Ulta Beauty. God Is a Woman is the latest vegan perfume in Grande’s arsenal which also includes Cloud (an uplifting scent with notes of lavender blossom, juicy pear, and bergamot); Thank You Next (inspired by Grande’s 2018 song); and R.E.M. (a science-fiction inspired fragrance housed in a crystal-covered bottle).
Grande is also working on her vegan makeup line R.E.M. Beauty which is set to debut this fall. Thus far, the vegan singer has teased the makeup brand’s “chapter 1” drop on social media, which includes lip stains, plumping glosses, eye liners, and “lashes” (which could either be mascara or false eyelashes).
For more about Billie Eilish, read:Billie Eilish Tells Orlando Bloom Why She’s Been Vegan Since Age 12Billie Eilish Becomes Youngest Artist to Win Grammy for Album of the YearBillie Eilish: “It’s a Really Good Time to Be Vegan”