If you missed the chance to experience Billie Eilish’s Hit Me Hard and Soft tour in person, the star’s latest film may be the next best thing.
Teaming up with Academy Award-winning director James Cameron, Eilish has released a new 3D concert film, Hit Me Hard and Soft: The Tour in 3D.
The movie was filmed during four of Eilish’s shows in Manchester, UK, in July 2025 using 17 moving cameras. Alongside the performances, it features behind-the-scenes footage of Eilish and her team, as well as insights into how the ambitious project came together.
According to Cameron, he wanted to make the film because he admired Eilish’s artistry and the connection she has with her fans. But the pair also shares deeply aligned values around plant-based living, sustainability, and vegan advocacy.
Cameron has been vegan since 2012, after he watched the 2011 documentary Forks Over Knives for the first time. Eilish, too, is a passionate advocate for veganism.
Billie Eilish’s vegan advocacy faces backlash
During the tour, several venues went fully vegan for the duration of her performances. Through the tour’s partnership with the plant-based food security nonprofit Support + Feed (founded by Maggie Baird, Eilish’s mother), the tour also helped donate around 7.7 million plant-based meals. In addition, roughly 36,000 fans committed to eating one plant-based meal a day for 30 days.
But despite the tour’s impact, Eilish’s outspoken veganism has drawn backlash recently.
Just recently, she told Elle: “Eating meat is inherently wrong.” She added, “You can eat meat, go for it. You can love animals. But you can’t do both.”
The comments sparked some major backlash, but she doubled down, choosing to share footage from factory farms on her Instagram story and asking followers to educate themselves on the realities of the food system.
Cameron shares this passion for plant-based living with Eilish. Earlier this year, he said on an episode of the podcast In Depth With Graham Bensinger: “We are indoctrinated with [the idea of meat and masculinity] since the time we’re born, essentially. It turns out you don’t [need meat], and in fact, it’s unhealthy.”
Instagram | photo illustration by Richard Bowie
Making Hit Me Hard and Soft: The Tour (Live in 3D)
Despite their shared interests, Eilish said she was still surprised when Cameron first approached her with the idea for a 3D concert film. “[It was] something no one had ever thought of before that—not my team, not anybody I had ever heard of,” she said.
Unlike many concert documentaries, the film doesn’t attempt to chronicle the entire tour. Instead, it captures a singular moment in time in Manchester.
“We were just going to basically be surveillance cameras,” Cameron told The New York Times. “It’s not like one of those conceits where, ‘OK, I’m Martin Scorsese, and I’m going to start at the beginning of the Stones tour, and hit all these amazing behind-the-scenes moments.’ That wasn’t the gig.”
Hit Me Hard and Soft: The Tour (Live in 3D) is in theaters now.
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Charlotte is a VegNews editor and writer based in sunny Southsea on England's southern coast.
