Retail chain Walmart is now offering affordable vegan alternatives to meat and dairy under its in-house Great Value brand. Walmart’s new vegan cheese line (priced at $3.97 per 8-ounce package) is made from a blend of potato starch and coconut oil. The vegan cheese shreds are available in three flavors: Mozzarella, Cheddar, and a blend of the two.
The retailer also launched vegan chicken options under its Great Value brand, including Chik’n Tenders and Chik’n Patties, along with veggie burger patties in Chipotle Black Bean and Original flavors. Walmart’s vegan chicken and burger options are all priced for $3 or less per package.
New vegan options at Kroger, Target, and Trader Joe’s
Typically, private-labeled brands offer customers more affordable pricing than branded products and other retail chains are joining Walmart in expanding vegan meat and dairy alternatives to better serve their customers. Last year, Kroger—the largest supermarket chain in the United States—added 50 new vegan products (such as a variety of vegan cheeses, chick’n patties, and oat milk ice cream) under its in-house Simple Truth brand, building on the brand’s existing plant-based products such as meatless Black Forest Ham deli slices, sour cream, alfredo pasta sauce, and chocolate chip cookie dough.
At Trader Joe’s, insiders have been developing a variety of private-labeled vegan products, including dairy-free milk chocolate bars (which launched last year); a selection of creamy vegan dips in caramelized onion and tzatziki flavors (which are hitting shelves now); and fish-free seafood (still currently in development).
Next month, Target will launch new in-house line Favorite Day with 700 sweet and savory products, including vegan ice cream pints in seven flavors and three flavors of oat milk-based vegan ice cream bars.