Burger King is entering a whole new era of vegan fast food, one where plant-based is king. Starting today, Burger King is adding three vegan bacon cheeseburgers to its menus at participating locations across the United Kingdom—where it operates 510 outlets.
Available as a single or double, the new Plant-Based Bakon King is made with flame-grilled Plant-based Whopper patty served in a classic Whopper bun, layered with slices of vegan cheese and strips of vegan bacon, and finished with egg-free mayo and ketchup. Burger King notes that while the Plant-Based Bakon King does not contain animal-derived ingredients, its patty shares cooking equipment with meat.
Also new to the menu is the Vegan Royale Bakon King, which features a Vegan Royale patty nestled in a sesame bun, topped with vegan bacon, two slices of vegan cheese, and drizzled with egg-free mayo and ketchup. The patties are made by Burger King’s longtime plant-based supplier The Vegetarian Butcher, the vegan bacon is made by French company La Vie, and the vegan cheese is made by Greek brand Violife.
“Whether flexitarian or vegan, we’re delighted that people looking for plant-based options will now be able to enjoy a melting slice of Violife’s plant-based cheese alternative when visiting their local Burger King,” Simon Lawrence, head of Violife Professional in Northern Europe, said in a statement.
The vegan bacon cheeseburgers were added to the Burger King UK menu as a the result of successful meatless pop-up locations the fast-food giant held last year in London and Bristol.
“We’re incredibly proud of our new menu additions and confident that our customers will enjoy the new plant-based bacon and cheese as much as we have in taste tests,” Katie Evans, Chief Marketing Officer at Burger King UK, said in a statement.
“The extension of our plant-based offer reflects our ongoing commitment to serve a diverse and innovative range of products, whilst aiming to reach a 50 percent meat-free menu by 2030,” Evans said.
The new vegan bacon cheeseburgers are hitting the Burger King UK menu in time for Veganuary, an annual campaign that challenges people to go vegan for the months of January and beyond. After Veganuary, the La Vie vegan bacon will remain on the Burger King UK menu permanently.
“We are very proud to be partnering with Burger King, bringing our multi-award-winning, plant-based bacon La Vie to their restaurants,” Romain Jolivet, Chief Marketing Officer at La Vie, previously said in a statement. “This will allow us to accelerate the pace of switching from animal-based meat to plant-based, which is a climate emergency we are all facing.”
Vegan bacon at Burger King
A number of fast-food chains are dipping their toes into the plant-based space with limited-time offers and test locations. Not Burger King. The international company has explored vegan food with gusto around the world. In Europe and other regions, Burger King works with The Vegetarian Butcher as its main supplier of plant-based alternatives such as its meatless Whoppers and vegan chicken.
In addition to developing plant-based versions of its core menu items, Burger King began experimenting with innovative add-ons when it added La Vie’s vegan bacon to its 550 locations in France last year.
This happened after La Vie—which counts actress Natalie Portman as an investor—engaged the fast-food chain in a month-long campaign around the Veggie Steakhouse, Burger King’s vegan take on a classic menu item that excluded a plant-based replacement for the bacon component.
With La Vie coming to the Burger King menu in the UK, the company hopes that plant-based eating becomes even more popular. “Thanks to the open-mindedness and leadership of Burger King, proactively moving towards more plant-based options, millions of consumers will be able to try our next generation of plant-based bacon,” Jolivet said.
“With only seven ingredients and a product packed with proteins and [fiber], this is a bakon for the kings, not for the clowns,” he said in tongue-in-cheek reference to Ronald McDonald, the mascot of Burger King’s top competitor.
Burger King’s foray into plant-based food has also resulted in meatless (and sometimes all vegan) pop-ups around the world, including in Germany, Spain, the UK, Israel, Costa Rica, and more. The placement of La Vie’s bacon—first previewed to British consumers through its Bristol and London popups—on Burger King UK’s permanent menu shows that the fast-food giant is directly converting learnings from these events into new offerings.
Outside of Europe, Burger King works with other companies to add vegan food to its menus, including in Latin America where it partnered with The Not Company (NotCo) to offer its NotChicken—plant-based chicken created with the help of artificial intelligence.
Bringing home the vegan bacon
The plant-based revolution at Burger King began in its home country in 2019 when it worked with Impossible Foods to add the first plant-based burger, the Impossible Whopper, to its more than 7,000 locations across the United States.
Burger King has explored other plant-based possibilities with its longtime partner Impossible Foods—including a meatless pork-filled Croissan’wich and plant-based chicken sandwiches—but none have seemed to stick yet. While Burger King’s plant-based developments abroad are vast and growing, the fast-food chain has yet to add vegan bacon to its US menu. For its part, Impossible Foods teased the development of a vegan bacon back in 2020 but that product has yet to materialize.
However, new entrants into the plant-based bacon space might move that needle forward. California-based Hooray Foods released a meatier vegan bacon this summer and expanded its retail distribution to Canada.
My Forest Foods
Meanwhile, New York-based MyForest Foods—which makes its MyBacon from mycelium, the fast-growing roots of mushrooms—is slated to scale production at a newly opened Swersey Silos, a 120,000-square-foot vertical mycelium farm.
And then there is Umaro Foods, a Mark Cuban-backed company that makes bacon from umami-rich seaweed protein began rolling out last year into foodservice, including at Michelin-starred San Francisco restaurant Sorrel.