Tim Hortons Adds Vegan Beyond Meat to Breakfast Menu

Starting today, select locations of Canadian chain Tim Hortons will be testing three new menu items made with Beyond Meat’s vegan Beyond Breakfast Sausage. The chain plans to expand the new menu items across Canada by the end of summer should the new vegan meat prove popular. The Beyond Breakfast Sausage will be available in three menu items: vegetarian Beyond Meat Breakfast Sandwich and Beyond Meat Farmers Breakfast Wrap, and a fully plant-based Beyond Meat Vegan Sandwich. “Canadians are looking to incorporate plant-based options into their diets and we’re thrilled to partner with Beyond Meat to test three Beyond Meat Breakfast Sandwiches—including an entirely vegan offering if the market test confirms the potential we see for the platform,” Tim Hortons President Alex Macedo said. “With roughly 4,000 locations in Canada, we’re looking forward to being able to offer Canadians from coast-to-coast a truly accessible meat alternative that they can feel good about.” Last summer, fast-food chain A&W Canada added Beyond Meat’s Beyond Burger to its 925 locations—where it sold out of the vegan item in 72 hours—prompting the chain to expand its plant-based options to include Beyond Breakfast Sausage sandwiches earlier this year.