Legendary rapper Snoop Dogg is enlisting the help of friends to consume more plant-based foods. “With such a busy schedule, I needed to make sure that I’m taking care of myself both mentally and physically,” Snoop Dogg told Forbes. “I needed to change up my diet a bit to help me give me all the nutrients I need to continue to be at the top of my game. Some of my immediate family are vegan and vegetarian so they helped me figure out the best plan with me.”

While Snoop Dogg did not confirm that he has transitioned to a plant-based diet, the musician—who is also a connoisseur of cannabis—is an investor and celebrity ambassador of vegan meat brand Beyond Meat and plant-based snack brand Outstanding Foods. “They’re a great company and I like what they’re about. They have great leadership, good eats, and healthy choices,” Snoop Dogg said about Outstanding Foods. “It’s also important to me to show the next generation about the importance of business and investing for their future.”

In June, Snoop Dogg appeared in a promotional video for Beyond Meat wherein he admitted that he sneaks plant-based meat into meals to help his family try vegan food. “You’ve got to sneak it in, man, because so many people are accustomed to a certain taste or a certain way of doing it,” Snoop Dogg said in the video. “So you’ve got to slide it in and let it just be a way of coming in.”

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