Amazon Prime Day is basically Christmas in July. Beyond the everyday deals on shipping, exclusive streaming, and the modest Whole Foods discounts, Prime Day makes your annual $119 payment (or $59, you lucky students) so worth it. Prime Day deals have been rolling out for the past week, and there are still more to come. We’ve compiled a list of vegan deals to expect and deals to watch during Prime Day (some will just be hours long). Today’s the day, so happy clicking!

1. Whole Foods haul
Start Prime Day with breakfast or a shopping trip at Whole Foods. Prime members who spend $10 at Amazon’s partner grocery store will receive a $10 Amazon gift card to use through July 16. While shopping, look for exclusive Prime Day deals such as two-for-$6 one-pound organic strawberries and two-for-$6 Ben & Jerry’s non-dairy pints.

2. Ninja Air Fryer
Once you own an air fryer, you’ll wonder how you ever lived without one. Discounted from $129.99 to $99.99, now is the time to invest in this invaluable appliance. Other brands are expected to go on sale as well, so keep an eye out for which works best for you. If you’re already air-frying your own tofu and vegetable tempura at home, purchase one of these wonder appliances for a friend—they make perfect wedding gifts.

3. Vitamix blender
Similar to the air fryer, once you experience the life-changing utility of a Vitamix, you can never go back. Soups, smoothies, sauces, desserts … you’ll find yourself using it every single day, if not multiple times a day. There are various models with price points ranging from $599 to $269, but you can get $100 off the A2500 Ascent Series Smart Blender, Professional Grade, right now (originally $599). If this still seems like a financial reach, check out the deals on “renewed” models. They’re second-hand, but still blend, whirl, and work like new.

4. Protein powder
If you find yourself dropping a few Andrew Jacksons on your monthly supply of vegan protein powder, you can definitely save a few dollars on Prime Day. We’re expecting Amazon to announce these deals last-minute, so keep your eye on the screen. A few brands we love include Lyfe Fuel and Vega.

5. Cookbook bundles
Add to your vegan cookbook collection by taking advantage of Amazon’s book bundles. Some of our favorite vegan recipe developers keep cranking out cookbooks, and we want them all! We’ll be watching for deals on Chloe Coscarelli, Erin McKenna, and Isa Chandra Moskowitz books.

6. Vitamins
No matter how much fortified nutritional yeast you’re sprinkling (and if you eat like us, that’s a lot), chances are you can still stand to up your B12 intake. Score a deal on Garden of Life’s vegan products such as Vitamin Code Healthy Blood (that’s iron with vitamins B and C) and myKind Organics B-12 Organic Spray (it tastes like raspberry but in a pleasant, not-medicinal way).

7. Lady Gaga’s Haus Laboratories Cosmetics
In addition to stellar discounts, Prime Day will also debut new products, such as this new vegan and cruelty-free cosmetics line from Lady Gaga. Prime members can pre-order the products beginning on June 15 ahead of its September launch. The collection includes lip liner, lip gloss, shimmer powder, and more in bright Lady Gaga shades.

8. Kid-friendly bubble bath
Whether you have a little one of your own or are buying for a baby shower, these vegan, cruelty-free, and kid-friendly bubble baths are an essential Prime Day deal. All of Rew’s products will be 20 percent off for the full two days. The gentle, pleasant-smelling bath suds also come with a waterproof storybook for even more fun in the tub.

9. Instant Pot Pressure Cooker
It’s a pressure cooker! It’s a rice-cooker! It’s a vegan yogurt maker! It’s virtually seven kitchen appliances in one compact machine. This magical tool is going on sale from $99.95 to $59.99 for Prime members, and we’re using that $40 savings to buy an Instant Pot cookbook and a vegan yogurt starter kit (and still have change to spare!).

Tanya Flink is a Digital Editor at VegNews as well as a writer and fitness enthusiast living in Orange County, CA.

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